Building an Influencer Graph:
An Earned Media Management Strategy
The Cision Influencer Graph approach can dramatically improve your earned media coverage because it is a data driven approach to finding the right influencers. With Influencer Graph, you start the process of identifying influencers to connect with by identifying the audience you need to reach, and then finding the journalists and influencers who write the content your audience is consuming through the channels they prefer. This audience-centric, data driven approach to influencer identification replaces the gut-feel approach, ensuring that the influencers you connect with are already reaching your target audience. The Influencer Graph approach is highly effective at identifying key influencers who are trusted by your audience, that you are currently unaware of.
Start using a data driven approach to finding the influencers that your audience’s trust. Download our whitepaper and learn how the Influencer Graph approach can transform your earned media results.
Want to learn more? Schedule a consultation with a Cision Earned Media Management expert, and see how the Cision Communications Cloud® can transform your communications team into an Earned Media Management powerhouse.