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The Cision team would love your feedback on what you enjoyed most about Day 2 of our State of the Media Summit.
The Cision team would love your feedback on what you enjoyed most about Day 2 of our State of the Media Summit.
Day 1 - On-Demand
State of the Media LIVE Kickoff
To pitch or not to pitch, that is the question! Actually, the question is more like, “How can I create a better pitch?” Or “What kind of stories do journalists want right now?” Or “When is it okay to follow up after a pitch? Is now too soon? Ok...What about now?” Get the answers to these questions and more during our first-ever State of the Media LIVE Summit.
Speakers include:
To pitch or not to pitch, that is the question! Actually, the question is more like, “How can I create a better pitch?” Or “What kind of stories do journalists want right now?” Or “When is it okay to follow up after a pitch? Is now too soon? Ok...What about now?” Get the answers to these questions and more during our first-ever State of the Media LIVE Summit.
Speakers include:
- Gabrielle Canon, The Guardian
- Monica Zurowski, Calgary Herald, Calgary Sun
- Frank Washkuch, PRWeek
- Maggie Lower, Cision (moderator)
State of the Media Industry Breakouts
We hosted 5 industry vertical breakouts with journalists to take a deep dive into the state of Media in each industry.
We hosted 5 industry vertical breakouts with journalists to take a deep dive into the state of Media in each industry.
- State of Travel & Tourism Media
- State of Tech Media
- State of Retail & E-Commerce Media
- State of Healthcare Media
- State of Financial Services Media
PR's Got Talent
Ready to see three lucky PR pros compete for the chance to showcase their pitching expertise to the people that matter most, the media!
Speakers include:
Ready to see three lucky PR pros compete for the chance to showcase their pitching expertise to the people that matter most, the media!
Speakers include:
- Nicole Schuman, PRNEWS
- Brittany Martin, Los Angeles Magazine
- Sarah Paynter, New York Post
Get Social
Day 2 - On-Demand
Fireside Chat: How Data-Driven Media Relations Gets Results
How many times have PR professionals heard “I want our story in the Wall Street Journal (or insert publication of choice)!”? Getting a big placement is a huge win, but what did that really drive for your brand? Does your audience read that publication? Do you have data that can prove the story placement was a success? Join us for a fireside chat with Daniel Neal, Director of Corporate Intelligence at AT&T to discuss how the telecom, tech and media giant drives results with data-driven media relations and communications strategies.
Speakers include:
How many times have PR professionals heard “I want our story in the Wall Street Journal (or insert publication of choice)!”? Getting a big placement is a huge win, but what did that really drive for your brand? Does your audience read that publication? Do you have data that can prove the story placement was a success? Join us for a fireside chat with Daniel Neal, Director of Corporate Intelligence at AT&T to discuss how the telecom, tech and media giant drives results with data-driven media relations and communications strategies.
Speakers include:
- Daniel Neal, Director, Corporate Intelligence, AT&T
- Brad Willard, Cision (Moderator)
Beyond Impressions: How "Pandemic PR" Drives Deeper Results
In the last-minute rush of planning an earned media strategy and corralling the C-Suite to approve your press release, creative content and a fresh approach to PR can be overlooked. If you want to see how you can double down on your campaign strength and secure more placements, boost reach and increase chances of media pickup – this session is for you.
Cision’s 2021 State of the Media Report results are clear. Journalists need your help cutting through the noise of mediocre content to spot the diamond. Learn how to go beyond a traditional press release to attract journalists and consumers to their important news.
You are not currently registered for On-Demand access to the Hub. Register below for access.
In the last-minute rush of planning an earned media strategy and corralling the C-Suite to approve your press release, creative content and a fresh approach to PR can be overlooked. If you want to see how you can double down on your campaign strength and secure more placements, boost reach and increase chances of media pickup – this session is for you.
Cision’s 2021 State of the Media Report results are clear. Journalists need your help cutting through the noise of mediocre content to spot the diamond. Learn how to go beyond a traditional press release to attract journalists and consumers to their important news.
You are not currently registered for On-Demand access to the Hub. Register below for access.
Innovation Session Not Selected
According to our records, you are not registered for one of our innovation breakout sessions or not registered for On Demand Access. If you believe you registered, be sure you are using your personalized link that was sent to you via email. If you'd like to select/change to one of the below breakout session, you can re-register at any time using the button below.
According to our records, you are not registered for one of our innovation breakout sessions or not registered for On Demand Access. If you believe you registered, be sure you are using your personalized link that was sent to you via email. If you'd like to select/change to one of the below breakout session, you can re-register at any time using the button below.
- Journalist Relationship Management vs. Database
- Campaign Strategy: Is the Future of Comms a Full Lifecycle Campaign?
KEYNOTE: Is Social the Future of Media?
Social has made it easier than ever for your audience to stay up to date on your organization, so how can your organization use it to get to know your customer base? Join now to see how you can stay on top of emerging trends, manage your brand and keep yourself from getting stuck in making your story only relevant to the media.
Speakers include:
Social has made it easier than ever for your audience to stay up to date on your organization, so how can your organization use it to get to know your customer base? Join now to see how you can stay on top of emerging trends, manage your brand and keep yourself from getting stuck in making your story only relevant to the media.
Speakers include:
- Dan Chessa, Falcon.IO
- Will McInnes, Brandwatch
SUMMIT RESOURCES
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