Beyond Impressions: How "Pandemic PR" Drives Deeper Results
In the last-minute rush of planning an earned media strategy and corralling the C-Suite to approve your press release, creative content and a fresh approach to PR can be overlooked. If you want to see how you can double down on your campaign strength and secure more placements, boost reach and increase chances of media pickup – this session is for you.
Cision’s 2021 State of the Media Report results are clear. Journalists need your help cutting through the noise of mediocre content to spot the diamond. Learn how to go beyond a traditional press release to attract journalists and consumers to their important news.
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